Fan Rescue Limited – Local SEO Performance Report (Sept 2024 – Jan 2025)

Local SEO Performance Report

Fan Rescue Limited

Reporting Period: September 2024 – January 2025

1. Google Business Profile Performance Overview

Over the past six months, Fan Rescue Limited experienced steady growth in key local SEO metrics, as measured by Google Business Profile (GBP) insights. Overall profile interactions reached 388, a +20.9% increase compared to the previous period (Sept 2023 – Jan 2024).

How Users Discovered Your Profile

Total Views: 2,956
Platform & Device Breakdown:
- Google Search (mobile): 1,834 views (62%)
- Google Search (desktop): 716 views (24%)
- Google Maps (mobile): 224 views (8%)
- Google Maps (desktop): 182 views (6%)

Interpretation: Most profile views come from mobile devices (70%). This highlights the importance of a mobile-friendly website and continuously updated GBP content.

2. Key Interaction Metrics

A) Website Clicks

Total: 106 clicks (up +41.3% vs. previous period)

Monthly Trend:

September 2024: 15
October 2024: 10
November 2024: 31 (peak)
December 2024: ~18
January 2025: 28

Interpretation: A noticeable spike in November suggests potential seasonal promotions or targeted marketing efforts. January’s numbers indicate a strong start to the new year.

B) Calls from GBP

Total: 59 calls (up +96.7% vs. previous period)

Monthly Trend:

September 2024: 8
October 2024: 16 (peak)
November 2024: 14
December 2024: ~6
January 2025: 14

Interpretation: Calls nearly doubled overall. The dip in December aligns with typical holiday season trends.

C) Direction Requests

Total: 223 requests (up +3.2% vs. previous period)

Monthly Trend:

September 2024: ~60 (peak)
October 2024: ~45
November 2024: ~25 (lowest)
December 2024: ~50
January 2025: 38

Interpretation: High direction requests indicate strong interest in visiting the physical location. Although November saw a dip, numbers recovered in December and January.

D) Website Click Conversion

Total Conversion Rate: 5%

Monthly Trend:

September 2024: 4%
October 2024: 3%
November 2024: 6% (peak)
December 2024: ~4%
January 2025: 5%

Interpretation: This metric indicates how effectively website clicks convert into meaningful actions. A peak in November suggests increased engagement during targeted campaigns.

3. Observations & Insights

Mobile Dominance: Over 60% of traffic comes from mobile devices.
Improved Local SEO Visibility: Increases in calls and website clicks indicate effective optimization.
Seasonal Influences: The November spike may be linked to targeted promotions, while the December dip is typical for the holiday season.
Physical Visit Potential: The growth in direction requests underscores local customer interest.

4. Conclusion

Over the past six months, Fan Rescue Limited has shown meaningful improvements in local search performance. The increases in website clicks, calls, and direction requests validate the effectiveness of your local SEO strategy. Continued GBP optimization and mobile experience enhancements will support further growth.

Next Steps: